Sports, Entertainment & Events Service

Bob Cohen Strategies takes a 360-degree view of the product, from sell side or buy side, whether it is a sports franchise, entertainment event, facility, or other highly publicized or visible entity to help identify and unlock value in the practical aspects of the business. 

  • Creative development of sales/sponsorship and activation strategies integrating facility, media and digital.  Help you show your prospective clients and sponsors an exciting and unique selling proposition/solution that gives your business a competitive advantage, challenges, differentiates and separates you from the pack.


  • Leveraging all talent (i.e. broadcasters, executives, players, coaches) for highest and best use to achieve business objectives


  • Sales training including group and season sales strategies, sponsorship sales and lead-generation techniques
  • Sports Radio, TV & Digital sales strategies
  • Database research, analysis and action planning


  • Facility analysis for revenue development and brand activation
  • Media and community relations strategies. Develop strategies to wring maximum share-of-voice from market using cash, barter or public relations resource along with team assets.
  • Event marketing and promotion strategies, event management and facility operations, cost analysis
  • Broadcast rights negotiation
  • Network management